LOREAL PROFESSIONAL Serie Expert Vitamino Color Soft Cleanser
What It Is
Color perfecting sulfate-free soft shampoo
What It Does
Gently purify your color treated hair with the sulfate-free soft shampoo. The Vitamino Color A-OX Soft Cleanser gently cleanses colored and highlighted hair. This sulfate-free shampoo only requires half of the usual dose to purify hair without damage to the color. Hair is left protected from fading, the color stays intense for longer.
Product Specifications
| Feature | Detail |
|---|---|
| Shampoo Type | Sulfate-free, color-safe |
| Key Benefit | Preserves color intensity, reduces fading |
| Usage Amount | Half the usual dose recommended |
| Target Hair Type | Colored and highlighted hair |
FAQ
Can this shampoo be used on all types of colored hair?
Yes, it is specifically formulated for colored and highlighted hair to preserve color intensity.
Does it require a full amount of shampoo to be effective?
No, only half the usual dose is needed for effective cleansing without damaging color.
Is this shampoo suitable for daily use?
Please contact customer service

Elizabeth Mills –
I’ve used this shampoo for three months now and my red highlights stay vibrant. I used only half the amount recommended and my hair feels soft and clean without any color loss. Great for maintaining color intensity.
Alexander Cameron –
The shampoo cleanses well without stripping color. My blonde hair looks fresh after each use. I noticed less fading compared to my previous sulfate-based shampoo.
Gavin Dyer –
My client with light brown hair and highlights loves this product. The color stays rich and the hair feels nourished after washing. No dullness or dryness reported.