Purify: ACV Cleanse – 1000ml
This award-winning, paraben-free clarifying shampoo helps detoxify the hair and scalp, washing away product or mineral build-up without stripping colour or natural oils. Gentle on the hair, it is the perfect pre-wash purifying treatment to leave hair feeling healthy, shiny, and restored to its natural best.
Winning a bronze award for Best Ethical Product at the Global Green Beauty Awards 2022, this cruelty-free, 100% sulphate-free detoxifying treatment is ideal for use as a pre-colour treatment.
Product Specifications
| Feature | Detail |
|---|---|
| Volume | 1000ml |
| Key Ingredients | Apple Cider Vinegar, Aloe Vera, Chamomile |
| Formulation | Paraben-free, Sulphate-free, Cruelty-free |
| Use | Pre-wash scalp treatment, pre-colour treatment |
FAQ
Can this shampoo be used after colouring my hair?
Yes, it is recommended as a pre-colour treatment to help open the hair cuticle and improve colour absorption.
Is this product suitable for coloured hair?
Yes, it is formulated to cleanse without stripping colour or natural oils, making it safe for coloured hair.
Does it contain any synthetic fragrances?
No, the product is free from parabens, sulfates, and synthetic fragrances.
Keith Quinn –
I use this before my hair colour and noticed my roots look brighter and my hair feels smoother. No dryness or colour fading after use. Great for maintaining healthy shine.
Elizabeth Walker –
My scalp feels cleaner after using this as a pre-wash. It doesn’t leave my hair dry, which I appreciated. Works well with my regular shampoo routine.
Harry Rutherford –
After switching from a harsh sulfate shampoo, I noticed my hair has more natural shine and less buildup. The ACV formula is effective without being too strong.
Joan Anderson –
Used it once a week before washing. My hair feels lighter and more manageable. No irritation or greasiness after use.
Anne Burgess –
Perfect for those with oily scalps or frequent colour treatments. Leaves hair clean and healthy without stripping the colour.