AS I AM – Long & Luxe Shampoo 12oz
As I Am Long & Luxe Strengthening Shampoo cleanses hair and scalp gently, reduces tangles and combing damage, thereby strengthening hair for longer hair length. As I Am Long & Luxe Strengthening Shampoo is for type 3 and 4 hair and is part of the Long & Luxe collection for Longer and Stronger hair. External and Internal lab research has established the efficacy of this collection.
- Reduces tangles and combing damage
- Cleanses hair and scalp gently
- For type 3 and 4 hair
| Product Information |
|---|
| Size: 12oz |
| Target Hair Type: Type 3 and 4 |
| Key Benefit: Reduces tangles and combing damage |
| Shampoo Type: Strengthening |
FAQ
Is this shampoo suitable for curly or coily hair?
Yes, this shampoo is formulated for type 3 and 4 hair, which includes curly and coily hair types.
Does this shampoo help prevent hair breakage?
Yes, by reducing tangles and combing damage, it helps strengthen hair and reduce breakage over time.
Can I use this shampoo with other As I Am products?
Please contact customer service for product compatibility information.

Penelope Abraham –
I’ve used this shampoo for a few weeks now and my curls are more defined. The tangles have significantly decreased, and my hair feels softer after every wash. It’s especially helpful when I’m combing through my hair in the morning.
Felicity Lyman –
My type 4 hair used to get frizzy and tangled after washing, but this shampoo keeps it clean without stripping moisture. I notice less frizz and my hair stays manageable throughout the day.
Boris Reid –
Great for maintaining length in my coily hair. It cleanses well without drying out the strands. I use it twice a week and feel like my hair is stronger and less prone to breakage.
Cameron Metcalfe –
The scent is mild and not overpowering. I appreciate that it doesn’t leave my hair feeling stiff. My hair feels smoother and more defined after each use.
Jessica Fraser –
After switching from a regular shampoo, I’ve noticed a real difference in how my hair holds its shape. It’s easier to detangle and my ends feel healthier and less split.