Theorie Purple Sage Brightening Shampoo 800mL
Theorie Purple Sage Brightening Shampoo 800mL is a professionally formulated shampoo that brightens and restores beautiful tones to blonde and silver hair while revitalizing hair texture, smoothing away frizz, and restoring bounce and resilience.
This exclusive formulation is infused with keratin to seal pores and reverse damage, while grapeseed oil and helichrysum extract work together to leave hair stronger, smoother, and full of dazzling radiance. The shampoo also neutralizes brassy and yellow tones, making it perfect for those who want to restore their blonde or silver hair to its natural beauty.
Key Features
- Professionally formulated to brighten and restore beautiful tones to blonde and silver hair
- Infused with keratin to seal pores and reverse damage
- Grapeseed oil and helichrysum extract for stronger, smoother hair
- Neutralizes brassy and yellow tones
- Smoothes frizz and restores bounce and resilience
| Product Details |
|---|
| Volume: 800mL |
| For: Blonde and silver hair |
| Key Ingredients: Keratin, grapeseed oil, helichrysum extract |
FAQ
How does Theorie Purple Sage Brightening Shampoo help with brassiness in blonde hair?
The shampoo neutralizes brassy and yellow tones using a specialized formulation that targets unwanted warmth in blonde and silver hair, restoring a more natural, vibrant hue.
Does this shampoo help repair damaged hair?
Yes, the shampoo contains keratin that helps seal hair pores and reverse damage, improving hair strength and resilience over time.
Is it suitable for all types of blonde or silver hair?
It is specifically designed for blonde and silver hair to restore tone and texture, but results may vary depending on hair condition and original color.

Neil Quinn –
I’ve used this shampoo for three months now and my blonde hair has become much brighter and less yellow. The frizz is reduced and my hair feels smoother and more manageable. I notice a visible difference in tone after each wash.
Alison Stewart –
The shampoo works well for neutralizing yellow tones. My silver hair looks more natural and vibrant. It doesn’t leave my hair feeling heavy or greasy, which is a plus.
Sally Turner –
After switching from a regular blonde shampoo, I see a noticeable improvement in shine and texture. The keratin helps repair some of the damage from heat styling and chemical treatments.
Sophie North –
It’s effective at reducing brassiness, especially in the roots. My hair feels softer and more resilient. I use it twice a week and see consistent results.
Wanda Davies –
This is the first shampoo that truly brightens my blonde without making it look too artificial. The texture is light and the hair feels clean and strong after use.