Wella Professionals Ultimate Color Sulfate-Free Shampoo
Soothes the scalp while gently cleansing to minimize color fade, moisturizes and detoxes hair from color-distorting metals. This scalp-soothing shampoo offers gentle cleansing to minimize washing color away while detoxing hair from color-distorting metals. The formula leaves scalp feeling soft and cleansed and moisturizes hair.
- Minimizes color fade compared to non-conditioning shampoo
- Helps maintain color vibrancy for up to 10 weeks
- 73% of consumers report improved scalp comfort after first use
- Detoxifies hair from color-distorting metals
- Revitalizes hair from the first wash compared to non-conditioning shampoo
| Key Benefits | Details |
|---|---|
| Scalp Soothing | Reduces irritation and improves comfort |
| Color Protection | Minimizes washing out of color |
| Detoxification | Removes metals that distort color |
| Moisturizing | Leaves hair soft and hydrated |
How to use: Step 1: Apply to damp hair
FAQ
Does this shampoo help preserve hair color over time?
Yes, this shampoo is formulated to minimize color fade when compared to non-conditioning shampoos, helping maintain vibrancy for up to 10 weeks with regular use.
Is this shampoo suitable for colored hair?
Yes, it is specifically designed for colored hair to gently cleanse without stripping color and to protect against color-distorting metals.
Can I use this shampoo every day?
It is safe for regular use, but daily use may depend on hair type and condition. For best results, follow the recommended usage and consider alternating with a different shampoo if needed.

Emily Cameron –
I’ve used this shampoo for two months now and my hair color has stayed vibrant. My scalp feels soothed after each wash, and I notice less frizz. It’s a great fit for my color-treated hair.
Emily Fraser –
The first wash was a bit different, but after a few uses, my hair felt softer and the color stayed true. I appreciate that it doesn’t leave my hair dry or brittle.
Jan Ince –
I used to wash my hair with a regular sulfate shampoo and noticed my color fading quickly. Switching to this one has made a real difference. My hair looks healthier and the color is more even.
Sam Manning –
It works well for my medium-length hair. I like that it cleanses without being harsh. The scalp comfort improvement is noticeable after the first use.
Lisa Wright –
After switching from a non-conditioning shampoo, I noticed my hair felt more moisturized and my color stayed bright. I’m happy with how it supports my color routine.