Joico Blonde Life Violet Shampoo 10.1 oz
Blonde Life Violet Shampoo is designed for individuals with blonde or coloured hair who want a shampoo that preserves colour vibrancy while nourishing and adding shine. This sulfate-free, brass-neutralizing cleanser helps maintain the integrity of coloured hair.
Equipped with exclusive SmartRelease Technology, it enhances the hair’s natural defence against daily damage, restores strength, and adds softness and shine. The formula seals in moisture and helps reduce frizz.
| Key Features | Details |
|---|---|
| Sulfate-Free | Gentle on coloured hair |
| Brass-Neutralizing | Prevents yellowing and maintains true blonde tones |
| SmartRelease Technology | Boosts hair’s natural defences against damage |
| Moisture Sealing | Helps retain hydration and reduce frizz |
| Shine & Strength | Delivers softness and visible shine |
FAQ
Does this shampoo help prevent brassiness in blonde hair?
Yes, the shampoo is formulated with brass-neutralizing properties to help prevent yellowing and maintain true blonde tones.
Is it safe to use on coloured hair?
Yes, it is specifically designed for blonde and coloured hair, providing gentle cleansing without stripping colour.
Does it leave hair feeling soft and shiny?
Yes, the SmartRelease Technology helps restore strength and adds softness and shine to the hair.

Pippa Coleman –
I’ve used this shampoo for a few weeks now and my blonde hair has stayed vibrant without turning yellow. It feels softer and looks shinier after each wash. No harshness or dryness, which I appreciated since I have dry ends.
Molly Allan –
The shampoo works well for maintaining my colour. It doesn’t strip the hair and keeps it manageable. I notice less frizz, especially in the humidity. A little goes a long way.
Irene Walker –
My daughter’s blonde hair has stayed bright and healthy since switching to this shampoo. It’s gentle and doesn’t make her hair feel dull or dry. The shine is noticeable after just one use.
Penelope May –
I’ve tried several colour-safe shampoos, and this one stands out for its ability to preserve tone. It’s not too heavy, and the hair feels clean and smooth.