ROUGH.RIDER 100g
ROUGH.RIDER delivers a firm grip that won’t slip, with a super-chilled, undone vibe. The oily, gritty texture grabs where you want it to, creating a malleable movement with a matte result. Touchable texture never looked so terrific!
ROUGH.RIDER looks tough, but inside it is full of tender loving care! Heavy on the antioxidants and essential extracts, ROUGH.RIDER strengthens and seals the hair cuticle, upholding hair health and ensuring that styles don’t dare move a muscle.
Benefits
- Strong hold
- Delivers a slick, matte defined look
- Helps strengthen the hair as it holds
- Helps to seal rough ends
- Ideal for all hair types
- Sulphate, paraben and cruelty-free
| Product Info | Details |
|---|---|
| Weight | 100g |
| Brand | Kevin Murphy |
| Key Features | Firm grip, matte finish, antioxidant-rich, cruelty-free |
FAQ
Is ROUGH.RIDER suitable for color-treated hair?
Yes, ROUGH.RIDER is ideal for all hair types, including color-treated hair. Its antioxidant-rich formula helps protect and strengthen the hair without stripping color.
Does ROUGH.RIDER leave a greasy residue?
No, ROUGH.RIDER delivers a slick, matte finish with no greasy residue. The gritty texture provides a firm hold while maintaining a natural, undone look.
Can I use ROUGH.RIDER on curly or coarse hair?
Absolutely. ROUGH.RIDER is designed to work well with all hair types, including curly and coarse hair, offering strong hold and smooth, defined results.

Sue Ogden –
I’ve tried several hold products, but ROUGH.RIDER is the only one that gives a strong grip without making my hair look flat. The matte finish is perfect for a natural look, and it holds through the day without sliding. My curls stay defined, and the texture feels unique and satisfying.
Sonia Newman –
The oily, gritty feel is exactly what I was looking for. It grips well, especially on fine hair, and gives a polished yet relaxed finish. No greasiness, just a clean, matte result. I love the fact it’s cruelty-free and packed with antioxidants.
Nicola Jackson –
Great hold and a nice matte finish. Works well on both straight and wavy hair. A bit more texture than I expected, but I like that. It seals the ends well and makes my hair feel healthier after use.
Jonathan Peters –
Used it on my daily style and it stayed put all day. The grip is firm but not stiff. The texture is unique and adds a tactile quality to the look. I appreciate the natural, undone vibe it brings.