Joico Defy Damage Protective Masque
Defy Damage Protective Masque for bond strengthening and color longevity. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. From salon to home and beyond, this damage-defying breakthrough helps protect and strengthen hair bonds for a healthy hair transformation you can instantly see and feel.
Features:
- Helps to rebuild broken hair bonds.
- Deeply replenishes hair without weighing it down.
- See results after the very first use.
- Proactively builds hair’s resistance to damage.
- Leaves hair soft, shiny, and healthy-looking.
How To Use:
Apply to clean, damp hair. Use once a week for best results.
| Usage Frequency | Once a week |
|---|---|
| Best For | All hair types |
| Key Benefit | Protects against heat, UV, and environmental damage |
FAQ
Can this masque be used on colored hair?
Yes, this masque is designed to protect and enhance color longevity, making it ideal for colored hair.
Does it help with frizz and dryness?
Yes, it deeply replenishes hair and leaves it soft, shiny, and healthy-looking, which helps reduce frizz and dryness.
Is it suitable for chemically treated hair?
Please contact customer service

Heather Anderson –
Used this masque once a week for two months. My hair feels stronger and less frizzy. The shine is noticeable after just the first use. Great for protecting color after heat styling.
Joanne Lee –
My hair was very dry and dull after frequent use of heat tools. After using this masque regularly, it became softer and more manageable. It doesn’t leave hair heavy, which I appreciated.
Samantha Reid –
I’ve tried several hair masks, but this one stands out. It visibly strengthens hair bonds and helps maintain color. Works well even on fine hair without making it greasy.
Deirdre Buckland –
After using it weekly, my hair looks healthier and feels more resilient. It’s especially helpful during the summer when UV exposure is high.
Carl Smith –
The results were immediate. My hair felt smoother and looked brighter after just one application. I now use it every week as part of my routine.