Simply Smooth Xpress Keratin Treatment 16.9 oz
Conceived in Brazil. Perfected in the USA. For Professional Use.
Xpress can be applied directly after a color service. The process takes 1.5 to 2 hours, depending on density and can be shampooed as soon as 24 hours. Clients must maintain with Simply Smooth xtend maintenance system for best results. Vanillin & apple pulp infused. Vitamin enriched. Eliminates frizz up to 95%. Repairs damaged, keratin depleted hair. Creates incredible shine. 24 hour formula, contains formalin. For professional use only.
Directions:
- Step 1: Shampoo hair gently with Simply Smooth Pre-Clean Purifying Shampoo. Shampoo 5 times for virgin, gray or resistant hair. Shampoo 4 times for color treated hair. Shampoo 3 times for highlighted hair.
| Key Features | Details |
|---|---|
| Frizz Reduction | Up to 95% |
| Shine Level | Incredible |
| Application Time | 1.5 to 2 hours |
| Shampoo Time | As soon as 24 hours |
| Contains | Formalin, Vanillin, Apple Pulp, Vitamins |
| Usage | Professional only |
FAQ
How long does the keratin treatment last before needing maintenance?
The treatment provides up to 24 hours of frizz control and shine, but for optimal results, clients must use the Simply Smooth xtend maintenance system.
Can this treatment be applied after a color service?
Yes, Xpress can be applied directly after a color service.
Does the treatment contain formalin?
Yes, the 24-hour formula contains formalin.

Mary Mathis –
The treatment worked quickly and reduced frizz significantly. My client noticed a noticeable shine after just one application. The process was smooth and the hair felt healthier after the treatment.
Grace Thomson –
Great for salon use. The frizz reduction is impressive, especially on color-treated hair. I did need to follow up with the xtend maintenance, but the initial results were excellent.
Jasmine Hudson –
Used on highlighted hair and it held up well. The shine is natural and not overly glossy. The shampooing time after application was as stated, and the hair felt soft and manageable.
Jessica McLean –
The treatment is effective and easy to apply. The vanillin and apple pulp infusion gives a pleasant scent. I recommend it for clients with damaged or chemically treated hair.
Yvonne Wilson –
After applying the treatment, the hair looked smoother and felt stronger. The frizz was reduced by over 90%, and the client loved the natural shine. Only downside is the formalin content, but it’s necessary for the results.