LOREAL PARIS Ever Pure Sulfate Free Purple Shampoo
Volume: 200 ml
LOREAL PARIS EverPure sulfate-free shampoo is specially formulated to unify hair color and reduce brassiness in blonde or gray hair, whether naturally occurring or chemically treated. Made with 100% natural ingredients, it is free from parabens, harsh dyes, and strong alkaline agents. It delivers deep conditioning and noticeable shine after just one use.
Contains violet pigment and hibiscus extract. Recommended for use once or twice weekly, depending on hair color intensity.
- Wet hair thoroughly.
- Apply a amount the size of a coin (slightly more for long hair), and lather until foam forms.
- Leave on for one to two minutes (avoid prolonged use to prevent excessive violet tint).
- Rinse thoroughly.
For best results, follow with EverPure hair serum from the same range.
| Key Features | Details |
|---|---|
| Sulfate-Free | Yes |
| Paraben-Free | Yes |
| Color-Neutralizing | Yes |
| Shine & Conditioning | Deep moisture and visible shine |
FAQ
Can this shampoo be used on all hair types?
Yes, it is suitable for all hair types, especially blonde or gray hair prone to brassiness.
How often should I use this shampoo?
Once or twice a week, depending on the intensity of your hair color and how much brassiness you notice.
Does it change the natural color of my hair?
It may add a subtle violet tone to neutralize brassiness. For those with very light hair, the effect is minimal and balanced.




Warren Campbell –
I’ve used this shampoo for two months now and my gray hair has lost the yellowish tint. It feels very gentle and leaves my hair soft and shiny. I only use it once a week and pair it with the serum for best results.
Sean Smith –
My hair was turning yellow after washing with regular shampoo. This purple shampoo has made a noticeable difference. It’s not too strong and doesn’t feel heavy on the hair.
Dan Powell –
Love the natural ingredients. No harsh chemicals, and my hair feels healthier after each use. The violet tone is subtle and helps balance the gray perfectly.
Anthony Langdon –
Works well for reducing yellow tones in my light gray hair. I use it once a week and notice a visible improvement in color uniformity after a few weeks.
Justin Churchill –
After switching from a sulfate-based shampoo, my hair feels cleaner and more manageable. The shine is better, and the color stays more consistent.