Forming Cream by Texture
Long lasting shape memory with flexible style support to define curls and waves. Increases body and bounce with all day movement without reversion or style drop.
Key Benefits
- Medium hold
- Strengthens, conditions and hydrates
- Protects against heat damage
- Frizz protection
Ideal For
Straight, wavy, curly and coily hair with fine to coarse texture.
Always Safe For
Color treated, chemically-treated, keratin treated and relaxed hair.
How to Use
Apply to damp hair. Gently work through with fingers forming curl or wave pattern. Scrunch lightly. Air dry or diffuse.
Coils often need extra frizz control for definition.
| Product Type | Forming Cream |
|---|---|
| Hold Strength | Medium |
| Best For | Curls, Waves, Coils |
| Texture Compatibility | Fine to Coarse |
FAQ
Is this product suitable for color-treated hair?
Yes, this forming cream is always safe for color-treated hair and helps protect against heat damage and frizz.
Can I use this cream on chemically treated hair?
Yes, it is safe for chemically-treated, keratin-treated, and relaxed hair.
Does it work well on fine hair?
Yes, it is suitable for fine to coarse hair textures and adds body and bounce without weighing down fine strands.
Bernadette Burgess –
I use this cream every week for my curly hair and it holds the shape all day. It doesn’t make my hair feel stiff and adds natural bounce. My curls stay defined even after movement. Great for color-treated hair too.
Warren Baker –
Works well for wavy hair. I apply it to damp hair and scrunch lightly. The frizz protection is noticeable, especially in humid weather. A little goes a long way.
Sonia Harris –
My coily hair often frizzes, but this cream keeps it smooth and defined. It’s safe for my chemically treated hair and doesn’t cause any damage after repeated use.
Natalie Mackenzie –
I love the medium hold—it’s not too strong or too weak. It gives my waves a natural shape without needing to touch up throughout the day.
Grace Arnold –
Used it after a salon treatment and it protected my hair from heat. The conditioning effect is noticeable and my hair feels softer after use.