Pureology Mess It Up Texture Paste 3.4 oz
Using shea butter for hair to fight frizz and moisturize hair, this medium hold hair texture paste provides hair with ultimate control and texture without sacrificing your hair’s health. Best for all hair types, the Mess It Up Texture Paste is a must-have hair paste styling product for anyone seeking a textured, defined hairstyle without the frizz. Pureology’s exclusive AntiFade Complex protects hair color and features full spectrum UVA/UVB sunscreen for that salon-fresh look and feeling.
Benefits:
- Best for short and long length hair
- Shea butter for hair adds shine and prevents frizz
- Medium hold hair paste
- Protects from heat, pollution and UV rays
- 100% vegan
| Product Details |
|---|
| Size: 3.4 oz |
| Form: Texture Paste |
| Key Ingredient: Shea Butter |
| Protective Features: AntiFade Complex, UVA/UVB Sunscreen |
| Vegan: Yes |
FAQ
Is the Mess It Up Texture Paste suitable for colored hair?
Yes, the product contains Pureology’s AntiFade Complex which helps protect hair color from fading due to UV exposure and environmental factors.
Does this product provide heat protection?
Yes, it protects hair from heat, pollution, and UV rays, making it a good choice for daily styling and exposure to sunlight.
Can I use this paste on curly or wavy hair?
Please contact customer service

Ryan Dickens –
I’ve tried several texture pastes, but this one delivers the perfect balance of hold and softness. My hair stays defined without frizz, even after a day outdoors. The shea butter gives it a nice shine and feels gentle on my scalp. No greasiness, just clean texture.
Justin MacLeod –
Great for my medium-length hair. It holds the style well without being too stiff. I noticed less frizz after using it regularly, and the UV protection helps keep my color vibrant. A little goes a long way.
Virginia Watson –
As a vegan, I appreciate that this product is 100% plant-based. The texture is smooth and easy to apply. It gives my hair structure without weighing it down. I use it every weekend for a polished look.
Amelia Gibson –
Works well for both short and long hair. I found it easier to style than other pastes I’ve used. The anti-frizz effect is noticeable, especially in humid weather. Slight improvement in hair manageability.