Wella EIMI Bold Move Matte Texturising Paste 150ml
Make your move and put those new styles to the test! Wella EIMI Bold Move Matte Texturising Paste can be used on all hair lengths, whether you want to add some ripples in longer lengths or create a slick look on shorter hair. Get creative and add some texture!
Product Features
- Matte finish for a natural, textured look
- Works on all hair lengths
- Creates ripples in long hair or a slick finish on short hair
- Easy to apply and blend
Usage
Apply directly to damp or dry hair. Use a small amount and distribute evenly for desired texture. Works best when used after washing or as part of a styling routine.
| Product Details |
|---|
| Brand: Wella |
| Product Name: EIMI Bold Move Matte Texturising Paste |
| Volume: 150ml |
| Form: Paste |
| Finish: Matte |
FAQ
Can this product be used on curly or coarse hair?
Yes, it works well on all hair types including curly and coarse hair, adding texture without making it frizzy.
Does it dry quickly?
It dries to a matte finish in a few minutes and sets well for styling.
Is it suitable for use on color-treated hair?
Yes, it is safe for use on color-treated hair and does not affect the color.

Alexandra Avery –
I use this paste every week to add texture to my medium-length hair. It gives a natural matte look without any frizz. Works great on both long and short hair. Easy to apply and lasts throughout the day.
Emma Slater –
The texture it adds is just right. I love how it gives my hair a polished, styled look without being too shiny. It’s especially good for creating ripples in longer hair.
Isaac Hardacre –
I’ve tried several texturising products, but this one stands out. It’s lightweight, doesn’t weigh down the hair, and gives a clean matte finish. Perfect for everyday styling.