Wella Professionals EIMI Smooth Flowing Form
A smoothing balm that reduces frizz and helps protect hair from dehydration during heat styling.
How to use: Apply a small amount to damp or dry lengths and ends according to the packaging. Do not rinse unless directed.
Benefits: Reduces frizz and protects hair from dehydration during heat styling.
Good for: Dry, frizzy or unruly hair
| Product Type | Smoothing Balm |
|---|---|
| Key Benefit | Reduces frizz and protects against heat-induced dehydration |
| Target Hair Type | Dry, frizzy, or unruly hair |
FAQ
Can this balm be used on colored hair?
Yes, it is safe to use on colored hair as it helps protect against heat and reduces frizz without damaging color.
Does it need to be rinsed after application?
No, it does not need to be rinsed unless specifically directed on the packaging.
Is it suitable for all hair types?
It is primarily designed for dry, frizzy, or unruly hair, but may provide benefits for other hair types as well.

Victor Kerr –
I’ve used this balm on my dry, curly hair and noticed a significant reduction in frizz after heat styling. It feels light and doesn’t leave a greasy residue. My hair looks smoother and feels more manageable.
Madeleine Campbell –
Great product for reducing frizz. Applied to damp ends before blow-drying and my hair stayed smoother throughout the day. Works well with heat tools without weighing down the strands.
Warren Vaughan –
My hair has been frizzy and prone to damage from heat. After using this balm regularly, I see less flyaways and my hair feels more hydrated. It’s a simple but effective solution.