Joico Anti-Fade Colorful Shampoo
Formulated with nourishing Camellia Oil and Pomegranate Fruit Extract, Joico Anti-Fade Colorful Shampoo helps preserve vibrant hair color and protect against fading. This gentle cleanser removes daily buildup and debris without stripping color, leaving hair strong, shiny, and true to its original hue.
Key Benefits
- Preserves color intensity and vibrancy after salon treatments
- Strengthens hair with natural oils and extracts
- Gently cleanses color-treated hair without removing pigment
- Provides 3X greater resistance to breakage
Ingredients
Camellia Oil, Pomegranate Fruit Extract, SLS/SLES Free
| Feature | Detail |
|---|---|
| Cleansing Type | Gentle, sulfate-free |
| Color Protection | Anti-fade technology |
| Key Actives | Camellia Oil, Pomegranate Fruit Extract |
| Best For | Color-treated hair |
FAQ
Does this shampoo help maintain color intensity over time?
Yes, Joico Anti-Fade Colorful Shampoo is formulated to preserve the vibrancy and intensity of hair color, helping it stay true to its original hue for longer.
Is it safe for daily use?
Yes, this shampoo is gentle and sulfate-free, making it suitable for daily use on color-treated hair without causing damage or fading.
Can it be used on all hair types?
Yes, it is designed for color-treated hair and works well across various hair types, providing nourishment and protection without weighing hair down.

Lily Ogden –
I’ve used this shampoo for three months after a salon color, and my hair still looks vibrant. It doesn’t strip the color and feels soft after each wash. The scent is pleasant and the hair stays shiny without frizz.
Keith Bell –
My hair has been fading since I got a bold red, and this shampoo has made a noticeable difference. It cleanses well without dulling the color. A little more volume in the roots, but overall very satisfying.
Nicholas Mathis –
After switching from a regular shampoo, I noticed my color stayed richer and more consistent. The texture is light and doesn’t leave hair dry. I use it every other day and still feel confident in my color.
Felicity Ellison –
It’s a good match for my dark brown hair. I didn’t expect much, but the shine and strength are better than before. No residue or dryness, which is a plus.