Amika Normcore Signature Shampoo
Gently cleanses all hair types with a powerful blend of vitamins and antioxidants for hydration and soft, shiny results.
- Coconut acid provides excellent lathering and conditioning
- Works on all hair types, including chemical and color-treated hair
- Enhances the appearance of lustrous, refreshed strands
| Product Details |
|---|
| Size: 9.2oz |
| For: All hair types, including color-treated and chemically processed hair |
| Key Ingredients: Vitamins, antioxidants, coconut acid |
FAQ
Is this shampoo suitable for color-treated hair?
Yes, this shampoo is suitable for color-treated hair and helps preserve the vibrancy of your hair color.
Does it provide conditioning benefits?
Yes, the coconut acid in the formula provides excellent conditioning and helps deliver soft, shiny results.
Can I use this shampoo with Brazilian or keratin treatments?
Please contact customer service for specific recommendations regarding use with Brazilian or keratin treatments.

Brian Dowd –
I’ve used this shampoo for a few weeks now and my hair feels noticeably softer and shinier. It’s gentle on color-treated strands and doesn’t leave my hair feeling dry or stripped. The lather is rich and the scent is mild and pleasant.
Michael Hudson –
Great for everyday use. My curly hair stays hydrated and looks healthier after each wash. It doesn’t weigh down my hair and works well with my regular color treatment.
Phil Turner –
After switching from a harsh sulfate shampoo, I noticed a big difference in how my hair feels. It’s clean, soft, and has a natural shine. I especially appreciate that it’s safe for chemically treated hair.