Wella Straight It / Base Line / Mild Kit
Designed for normal to resistant hair types, this mild smoothing treatment provides effective straightening results without harsh chemicals.
Development Time
Apply without heat for 15 to 25 minutes to achieve smooth, straight hair.
| Product Type | Application | Development Time |
|---|---|---|
| Smoothing Treatment | Apply to dry or damp hair | 15-25 minutes (no heat) |
FAQ
Can this product be used on damaged hair?
Please contact customer service
Is heat required for the treatment to work?
No heat is required. The treatment can be applied for 15 to 25 minutes without heat.
How often can this product be used?
Please contact customer service
Dorothy Stewart –
I used this kit on my normal hair and noticed a noticeable straightening effect after just one application. The hair felt smoother and looked more polished without any frizz. No harshness or dryness, which was a relief after using stronger treatments before.
Angela Miller –
The mild formula worked well on my resistant hair. I didn’t need to use heat, which made the process easier. Hair stayed smooth for about a week. A good option for those who want a gentle straightening solution.
Michael Short –
I’ve tried several straightening products, and this one stands out for being gentle yet effective. My hair looks straight and feels soft. No damage after one use, which is a big plus.