Platinum Blonde Shampoo 1L
Banish brassiness, soften strands and give natural or colour-treated blonde softness, shine and hydration with this violet-tinted, value-sized shampoo to bring out the best in your hair.
How to use
Lather into damp hair, rinse and repeat if desired. Follow with conditioner.
Works well with
- Paul Mitchell Forever Blonde Conditioner
- Paul Mitchell Forever Blonde Dramatic Repair
| Product Details |
|---|
| Volume: 1L |
| Color: Violet-tinted |
| For: Blonde hair (natural or colour-treated) |
FAQ
Can this shampoo be used on grey hair?
Please contact customer service
Does this shampoo help with dry blonde hair?
Yes, it provides hydration and softness to dry blonde strands.
Is the violet tint safe for all hair types?
The violet tint is specifically formulated for blonde hair to neutralize brassiness and is safe for natural or colour-treated blonde hair.

Fiona Morgan –
This shampoo really reduces the yellowish tone in my platinum blonde hair. My hair feels softer and looks more vibrant after each use. I’ve been using it with the Forever Blonde Conditioner and the results are noticeable within a few washes.
Samantha Harris –
I noticed a significant improvement in the shine and softness of my hair. The violet tint helps balance the brassiness without making the hair look too cool. It’s a great match with my conditioner.
Theresa Roberts –
After switching to this shampoo, my blonde hair has become much more manageable and hydrated. It doesn’t leave my hair feeling stripped or dry, which was an issue with previous products.