Paul Mitchell Forever Blonde Shampoo
Sulfate-free (without SLS, SLES, ALS) shampoo for chemically treated hair repairs and helps brighten blonde hair with KerActive protein.
Key Features
- Formulated for chemically treated blonde hair
- Contains KerActive protein to repair and strengthen hair
- Free from SLS, SLES, and ALS
| Product Information |
|---|
| Brand: Paul Mitchell |
| Size: 8.5 oz |
| Shampoo Type: Sulfate-free |
| Key Ingredient: KerActive protein |
FAQ
Is this shampoo suitable for all types of blonde hair?
This shampoo is specifically designed for chemically treated blonde hair and helps repair and brighten it. It may not be ideal for natural or unprocessed blonde hair.
Does it help with hair color fading?
Yes, it helps brighten and maintain the vibrancy of blonde hair with its KerActive protein formula.
Can I use this shampoo with other hair treatments?
Please contact customer service for compatibility with other hair treatments.

Lauren Davidson –
I’ve used this shampoo regularly after bleaching my hair. It keeps my blonde tones bright and my hair feels stronger. No dryness or frizz, which I noticed with other sulfate-free shampoos. A solid choice for maintaining blonde hair health.
Ruth Hughes –
My hair has been chemically treated before, and this shampoo helps restore some strength. It doesn’t make the color too bright, which I appreciate. Works well with my routine and feels gentle on the scalp.
Simon Vance –
After switching from a regular sulfate shampoo, I noticed less damage and better shine. The protein helps repair the hair, and the color stays vibrant without fading quickly.
Dominic Piper –
It does brighten the blonde, but I found it a bit heavy for fine hair. Not a complete fix, but useful as part of a maintenance routine.
Austin Young –
I use this after every color treatment. My hair feels smoother and more resilient. No residue, and the color stays true. Definitely worth trying if you have chemically treated blonde hair.