Purify: ACV Cleanse
This award-winning, paraben-free clarifying shampoo helps detoxify the hair and scalp, washing away product or mineral build-up without stripping colour or natural oils. Gentle on the hair, it is the perfect pre-wash purifying treatment to leave hair feeling healthy, shiny, and restored to its natural best.
Winning a bronze award for Best Ethical Product at the Global Green Beauty Awards 2022, this cruelty-free, 100% sulphate-free detoxifying treatment is ideal for use as a pre-colour treatment.
Key Features
| Feature | Detail |
|---|---|
| Paraben Free | Yes |
| Sulphate Free | Yes |
| Cruelty Free | Yes |
| Pre-Colour Treatment | Yes |
| Scalp Detox | Yes |
FAQ
Is this shampoo safe to use on coloured hair?
Yes, this shampoo is safe to use on coloured hair. It effectively removes build-up without stripping colour or natural oils.
Does it contain any synthetic fragrances?
No, this shampoo does not contain synthetic fragrances. It is formulated with natural ingredients including apple cider vinegar for gentle cleansing.
Can I use it as a daily shampoo?
While it is gentle, it is best used as a pre-wash treatment or once every 1-2 weeks to avoid over-cleansing the scalp.
Liam Rutherford –
I use this as a pre-wash before dyeing my hair and noticed my colour stayed brighter and more vibrant. My scalp feels clean without dryness. Great for maintaining healthy hair between colour treatments.
Liam Fisher –
The smell is mild and refreshing. After using it, my hair feels smoother and less greasy. It’s especially helpful if I’ve been using a lot of styling products.
Charles Fisher –
I’ve tried several clarifying shampoos, but this one stands out for being effective without drying my hair. I use it once a month before washing, and my hair looks shinier.
Adam Black –
Works well for removing mineral residue from hard water. My hair doesn’t feel stripped after use, which is a big plus for me.
Andrew Poole –
Perfect for sensitive scalps. I’ve had no irritation after using it regularly. The natural ingredients make it feel trustworthy and safe.