Why you’ll love it
- Neutralises brassy yellow tones from the first wash
- Enhances colour shine and softness
- Works on colour-treated or natural white, grey and blonde hair
Who it’s for
Blonde, highlighted, bleached, grey or white hair with unwanted warm tones.
How to use
Apply to wet hair, lather and leave for 2–5 minutes. Rinse thoroughly.
Product Specifications
| Product Name | L’Oréal Professionnel Serie Expert Silver Shampoo |
|---|---|
| Volume | 300ml |
| Key Ingredients | Violet micro-pigments, Gloss Protect System |
| Target Hair Types | Blonde, grey, white, highlighted, bleached |
| Function | Neutralises yellow tones, enhances shine and softness |
FAQ
Can this shampoo be used on natural grey hair?
Yes, it works on natural white, grey and blonde hair to neutralise warm tones.
How often should I use this shampoo?
Use once a week or as needed, depending on how quickly your hair develops yellow tones.
Does it damage coloured hair?
No, it is formulated to preserve colour and enhance shine without damaging hair.

Elizabeth Bell –
I’ve had blonde hair for years and it always turns yellow after a few weeks. This shampoo has made a real difference. After just one use, my hair looks much cooler and brighter. It’s gentle and doesn’t feel heavy on the strands. I use it once a week and my colour stays vibrant.
Keith Knox –
My grey hair started showing yellowish tones after I stopped using a purple shampoo. This one works well and gives a clean, cool finish. The texture is smooth and easy to lather. I noticed more shine after a few washes.
Austin Ellison –
I love how this shampoo keeps my highlights looking fresh. It’s especially effective on light blonde hair. My hair feels soft and looks more polished after each use. No harshness or residue.
Gavin Poole –
It’s a bit more expensive than regular shampoos, but the results are worth it. I use it every two weeks to maintain my cool tone. Works well even on bleached hair.
Jane Randall –
After switching from a regular shampoo, I noticed my hair looked duller. This purple shampoo has fixed that. It’s effective, easy to use, and leaves hair with a natural shine. I’m very satisfied.