Pureology Pure Volume Shampoo 266ml
Pureology Pure Volume Shampoo 266ml delivers body-boosting formulas that weightlessly elevate strands for a light, airy, full-bodied finish and extraordinary colour protection.
The Pure Volume System contains flexible volumisers, fortifying wheat protein and refreshing eucalyptus that lift hair, help stimulate the scalp and add shine. Ultra gentle cleansers remove volume-inhibiting buildup to infuse hair with fullness, while exclusive AntiFade Complex protects colour vibrancy. The signature aromatherapy is a blend of musk, amber, peach and jasmine.
Key Features
| Feature | Description |
|---|---|
| Weightless Volume Lift | Elevates strands for a light, airy, full-bodied finish |
| Detangling | Provides additional detangling for smoother hair experience |
| Wheat Protein | Fortifies hair with natural protein to strengthen and add body |
| AntiFade Complex | Protects colour vibrancy and extends colour longevity |
| Scalp Stimulation | Refreshing eucalyptus helps stimulate the scalp |
| Shine Enhancement | Delivers a natural, glossy finish |
FAQ
Does Pureology Pure Volume Shampoo help with colour retention?
Yes, the shampoo contains an exclusive AntiFade Complex that helps protect colour vibrancy and extend colour longevity.
Is this shampoo suitable for all hair types?
The shampoo is formulated for all hair types, especially those looking to add volume and reduce weight without causing dryness.
Can I use this shampoo with other hair care products in my routine?
Yes, it is designed to work well as part of a complete hair care routine and pairs effectively with other Pureology products.

Oliver Payne –
I’ve used this shampoo for a few weeks now and my hair feels lighter and fuller. The volume lift is noticeable without being heavy. My colour has stayed vibrant even after several washes. I appreciate the gentle formula that doesn’t strip my hair.
Nicola Springer –
The eucalyptus scent is refreshing and the hair feels smoother after use. I noticed more body in my mid-lengths and ends. It doesn’t leave my hair feeling dry, which is a big plus.
Sonia Kerr –
This shampoo works well for my fine, straight hair. It gives me a natural lift without weighing my hair down. The anti-fade protection is excellent—my highlights still look fresh after two weeks.
Sarah Ball –
I love the shine and the way it detangles my hair. It’s a great addition to my routine, especially when I’m dealing with frizz. The scent is pleasant and not overpowering.
Warren Mitchell –
After switching from a regular shampoo, I see a real difference in volume. My hair looks fuller and feels healthier. The wheat protein helps strengthen it, and the colour stays vibrant.