Description
Rich, radiant and long-lasting colour: the EXCELLENCE Crème hair dye makes it possible. It nourishes the hair during the colouring process with the help of pro-keratin. The colour care shampoo gently cleanses and smoothes the hair while the care balm nourishes the tresses without weighing them down.
Application:
We recommend applying a small amount of dye to a concealed area of skin 48 hours prior to dyeing the full head of hair in order to rule out any possible allergic reactions.
- Colouring: Squeeze the colour cream into the bottle containing the developer cream and shake well. Apply the colour to the roots and then all over the hair. Please note the exposure time on packaging instructions included.
- Cleansing: After
FAQ
How long does the color last?
The color is designed to last for several weeks, depending on your hair type and how often you wash it.
Is this product suitable for sensitive skin?
It is recommended to perform a patch test 48 hours before use to ensure there are no allergic reactions.
Can this product be used on natural hair?
Yes, it is suitable for natural hair, but it is important to follow the instructions carefully for best results.
How do I apply the product?
Apply the color cream to the roots and then all over the hair. Make sure to follow the exposure time indicated on the packaging.
What is the recommended developer cream?
Please refer to the packaging instructions for the recommended developer cream to use with this product.

Owen Morrison –
I love this product! It gives me a beautiful ash blonde color and my hair feels really soft after using it.
Lisa Manning –
The color is vibrant and lasts a long time. I would recommend it to anyone looking for a natural-looking blonde.
Faith Wilson –
The process was easy to follow, and the results were amazing. My hair looks healthier than before.
Sally Bell –
I was a bit nervous about using a permanent dye, but this product worked perfectly. The color is exactly what I wanted.
Natalie Martin –
The product is easy to use and the color is long-lasting. I will definitely buy it again.
Jan MacDonald –
I was impressed with the quality of the product. My hair looks radiant and healthy after using it.
Lillian Robertson –
The instructions were clear, and the results were amazing. I highly recommend this product.
Faith Dyer –
The color is beautiful and lasts for weeks. I would recommend it to others looking for a permanent hair color.
Bernadette Taylor –
I love how this product nourishes my hair while giving me the perfect color. It’s a great investment.
Vanessa Martin –
The color is rich and vibrant, and my hair feels softer after using it. I’m very satisfied with the results.
Jason Campbell –
The process was straightforward, and the color turned out exactly as expected. I would recommend this product.
Trevor Nolan –
I was thrilled with the results. The color is long-lasting and my hair feels healthier than before.
Rose Roberts –
This product is a game-changer. The color is beautiful, and my hair looks amazing after using it.
Joan Berry –
The product is easy to use, and the color is vibrant. I would recommend it to anyone looking for a permanent hair color.
Carolyn Morrison –
I love how this product gives me a beautiful ash blonde color without weighing my hair down. It’s a great choice.
Virginia Newman –
The color is long-lasting and my hair feels healthier after using it. I’m very happy with this product.
Eric Parr –
The instructions were clear, and the results were amazing. I would definitely recommend this product.
Diane Clarkson –
I was impressed with the quality of this product. The color is vibrant and lasts for weeks.
Molly Piper –
The process was easy to follow, and the results were exactly what I wanted. I’m very satisfied with this product.
Jasmine Watson –
This product is a must-have for anyone looking for a beautiful, long-lasting ash blonde color.