Wella Color Charm Demi-Permanent Cream Hair Color 5Vv Plum Brown
Wella Color Charm is a demi-permanent cream hair color designed to deliver rich, natural-looking tones with minimal damage to your hair. This 5Vv plum brown shade offers a warm, sophisticated finish that enhances your natural hair color without covering it completely.
Formulated with a creamy texture, this hair color applies smoothly and blends easily into your existing hair. It is ideal for those seeking a subtle color change or a touch of depth to their natural look.
| Color | 5Vv Plum Brown |
|---|---|
| Type | Demi-Permanent Cream |
| Application | Apply directly to dry hair, leave for 20-30 minutes, then rinse thoroughly |
| Shade Range | Light to medium brown tones |
FAQ
How long does the color last?
The color typically lasts 4 to 6 weeks, depending on hair type and washing frequency.
Can I use this color on previously colored hair?
Yes, this demi-permanent formula can be used on previously colored hair, but results may vary based on the existing color and hair condition.
Is it safe for color-treated hair?
Please contact customer service

Jessica Parr –
I applied this shade to my medium brown hair and loved the warm plum tone. It blended naturally with my roots and didn’t feel heavy. My hair stayed soft and manageable after use. Great for a subtle update without full color change.
Ruth Wright –
The color applied smoothly and gave a nice depth to my hair. It’s not too dark, just a warm brown that suits my skin tone. I washed it out after two weeks and it still looked good.
Julia Short –
I’ve used several hair dyes before, but this one felt gentle. My hair didn’t feel dry or brittle after application. The plum brown is exactly what I wanted — natural and rich.
Jacob Walker –
It worked as expected, but the color faded a bit faster than I hoped. Maybe not the best for long-term use, but good for a quick touch-up.