Hicolor Deep Auburn Red
The Loreal Excellence H12 HiColor is a permanent hair color product that adds deep and vibrant hues to your hair and provides full gray-hair coverage. Its specially blended formula is designed to provide essential nutrients to the hair and rejuvenate the scalp, making it an ideal choice for home use. Choose Loreal and alter the tone of your hair with artificial pigments that are safe and healthy. Available in Deep Auburn Red.
Product Features
- Permanent hair color with full gray coverage
- Deep and vibrant Deep Auburn Red shade
- Formula enriched with essential nutrients for hair and scalp
- Safe and healthy artificial pigments
- Designed for home use
| Color | Application Type | Coverage |
|---|---|---|
| Deep Auburn Red | Permanent | Full gray coverage |
FAQ
How long does the color last?
The color typically lasts up to 6 to 8 weeks, depending on hair growth and washing frequency.
Is the formula safe for colored hair?
Yes, the formula is designed to be safe and healthy, with ingredients that nourish the hair and scalp.
Can I use this on previously colored hair?
Please contact customer service

Sam Harris –
The Deep Auburn Red color is rich and long-lasting. My gray hair is fully covered and the hair feels softer after use. The formula is gentle and doesn’t leave my scalp dry.
Brian Hemmings –
I applied it at home and the result was very satisfying. The color is deep and true to the shade. My hair feels healthier after each use.
Grace Robertson –
Great for covering gray hair. The color is vibrant and stays well even after several washes. I noticed my hair has more shine and strength.
Edward Simpson –
The color is nice, but it took two applications to get the desired depth. It might be better for those with very light hair.
Abigail North –
I’ve used this product before and it’s consistent. The nutrients in the formula help my hair feel stronger and more manageable.