Wella Color Charm Liquid 1030 Palest Ash Blonde 1.42 Oz
Wella Color Charm Liquid 1030 Palest Ash Blonde is a versatile hair color formula designed to deliver a soft, ash-toned blonde with a natural, sun-kissed finish. This liquid color is ideal for those seeking a subtle shift from their current hair tone without over-processing.
Key Features
- Rich, long-lasting color with a smooth application
- Formulated for medium to thick hair types
- Contains no ammonia, reducing damage to hair
- Easy to blend with existing hair color
Product Specifications
| Color | Palest Ash Blonde |
|---|---|
| Size | 1.42 oz (40 ml) |
| Type | Liquid Hair Color |
| Application | Root to tip, for full coverage |
FAQ
Can this color be used on previously colored hair?
Yes, Wella Color Charm Liquid 1030 can be applied over previously colored hair. It blends well with existing tones and provides a soft ash blonde finish.
Does this product contain ammonia?
No, this product is formulated without ammonia, making it gentler on hair and reducing the risk of damage.
How long does the color last?
The color typically lasts up to 6 weeks with normal washing frequency. Results may vary depending on hair type and exposure to sunlight.

Eric Randall –
I applied this shade to my medium blonde hair and it gave a very natural, soft ash tone. The color applied smoothly and didn’t feel heavy. My hair stayed healthy after the treatment, which I appreciate.
Dorothy Slater –
The color matched my desired shade well. It’s easy to apply and blends evenly. I did need to touch up after two weeks, but overall it’s a great option for a subtle blonde change.
Paul Miller –
I’ve used several Wella color formulas before, and this one stands out for its smooth finish and lack of harshness. My hair felt softer after the application, and the ash tone is just right for my skin tone.
Sebastian Wilkins –
The color is nice, but it faded a bit faster than expected. I think it might be better suited for people with thicker hair or those looking for a more vibrant tone.