Wella Color Charm Liquid 940 Pale Ash Blonde 1.42 Oz
Wella Color Charm Liquid 940 Pale Ash Blonde is a lightweight, long-lasting hair color formula designed to deliver a soft, natural ash blonde shade. This liquid color is perfect for achieving a subtle, sun-kissed look with minimal damage to hair. The formula is easy to apply and blends seamlessly into existing hair, offering a smooth, even finish without harsh lines.
| Product Details |
|---|
| Color: Pale Ash Blonde |
| Size: 1.42 oz (40 ml) |
| Type: Liquid Hair Color |
| Brand: My Beauty Site Pro |
FAQ
How long does the color last?
The color typically lasts up to 6 weeks with normal hair washing and styling.
Can this color be used on previously colored hair?
Yes, this color can be applied over previously colored hair, but results may vary depending on the existing hair color and condition.
Is the formula suitable for all hair types?
This formula is suitable for most hair types, including fine, medium, and thick hair. It is especially effective on hair that has been previously treated with chemical color.

Rebecca Dowd –
I’ve used this shade before and it gives a very natural, soft ash tone. The color applies smoothly and doesn’t feel heavy on the hair. My hair looks healthier after a few washes. Great for building up a subtle blonde without going too bright.
Virginia Hodges –
The color blends well with my natural blonde. It’s not too light or too dark, just the right balance. I applied it to my mid-lengths and ends, and it looks clean and fresh. A little more coverage than I expected.
Connor King –
I love the soft ash tone. It’s perfect for a natural look that doesn’t look overly processed. The formula is easy to work with and doesn’t leave any residue. My hair feels soft and manageable after coloring.