Wella Color Charm Liquid 740 Light Ash Blonde 1.42 Oz
Wella Color Charm Liquid 740 in Light Ash Blonde is a versatile hair color formula designed for achieving a soft, natural-looking ash blonde shade. This liquid color provides even coverage and blends seamlessly with existing hair, reducing the risk of harsh lines or patchiness. The formula is easy to apply and offers long-lasting results with minimal fading.
Key Features
- Light ash blonde shade for a natural, sun-kissed look
- Easy application with smooth, even coverage
- Designed for use on all hair types
- Non-toxic and safe for use on colored or virgin hair
Product Specifications
| Item | Details |
|---|---|
| Color | Light Ash Blonde |
| Size | 1.42 oz (42 ml) |
| Product Type | Liquid Hair Color |
| Brand | My Beauty Site Pro |
FAQ
Can this color be used on previously colored hair?
Yes, Wella Color Charm Liquid 740 is suitable for use on previously colored hair. It blends well with existing tones to create a natural ash blonde finish.
How long does the color last?
The color typically lasts up to 6 weeks with normal hair washing and exposure to sunlight. Results may vary depending on hair type and care routine.
Is this product suitable for all hair types?
Yes, this liquid hair color is formulated to work with all hair types, including fine, thick, straight, and curly hair.

Victoria Mathis –
The light ash blonde shade is very natural and blends perfectly with my medium brown hair. It applied smoothly and didn’t leave any harsh lines. I’ve worn it for two weeks and it still looks fresh.
Sam Lyman –
Great color that gives a soft, subtle ash tone. It’s easier to apply than other liquid colors I’ve tried. My hair feels healthy after the treatment, and the color stays well for about 5 weeks.
Benjamin Miller –
I was hesitant to try a light ash blonde, but this product delivered exactly what I wanted. It’s not too bright and looks very natural. The coverage is even, and the formula doesn’t feel heavy on the hair.