Affinage Infiniti Permanent Hair Colour – 12.23 Arctic Beige Blonde 100ml
Achieve brilliant, fade-resistant hair hues with the Affinage Infiniti Permanent – 12.23 Arctic Beige Blonde. Features the breakthrough DAT2™ technology for an in-built lift which enables reduced processing times and the use of lower developer strengths.
Features
- Increased shine and longevity of colour
- Advanced DAT2™ technology for an in-built lift
- Eliminates need for high developer strengths
- Reduced processing times
| Product Details | Specifications |
|---|---|
| Colour | Arctic Beige Blonde |
| Volume | 100ml |
| Type | Permanent Hair Colour |
| Technology | DAT2™ |
FAQ
What makes the DAT2™ technology different from other hair colour formulas?
The DAT2™ technology provides an in-built lift, allowing for reduced processing times and the ability to use lower developer strengths without compromising colour intensity or longevity.
Is the Arctic Beige Blonde shade suitable for all hair types?
The Arctic Beige Blonde is best suited for medium to dark hair tones. It may not provide optimal results on very light or very dark hair without prior testing.
How long does the colour last before fading?
The colour offers increased fade resistance and longevity, but exact duration depends on hair type, exposure to sunlight, and washing frequency.

Deirdre Bower –
The Arctic Beige Blonde gave my hair a soft, natural look that lasted through several weeks. I used it with a 10-volume developer and noticed less damage than with previous products. The colour looks vibrant and the shine is noticeably improved.
Stephanie Randall –
I was hesitant to try a new permanent colour, but the results were satisfying. The processing time was shorter than expected, and my hair felt healthier after application. A bit more coverage than I anticipated for my medium brown base.
Katherine Chapman –
The DAT2™ technology really works. I used it on my previously dark hair and achieved a warm beige tone without needing high developer. My hair stayed bright and looked fresh even after two weeks.
Dylan Murray –
The colour is pleasant and natural, but it didn’t cover my hair as evenly as I hoped. I had to apply it twice for full coverage. The shine is good, but it might not be ideal for very light or very dark hair.
Kimberly Nash –
I’ve used several permanent hair dyes before, and this one stands out for its ease of use and reduced processing time. The Arctic Beige Blonde is a subtle, elegant shade that suits my skin tone perfectly.