Wella Shinefinity 010/36 Lightest Gold Violet 60ml
The Wella Shinefinity is a semipermanent gel-cream colouring, with a palette of iconic shades, for a long-lasting colour, remaining true to the tone even in porous hair. An ink that gives shine and transforms the hair without damaging it.
Its unique balanced pH technology allows for long-lasting colour glaze, protects hair integrity, softens cuticles for a healthy glow and gives a feeling of sweaty hair.
Designed for natural or coloured hair, Shinefinity creates infinite colour possibilities and provides healthy-looking, never artificial, shimmering results for shine you can feel. Lasts up to 6 weeks.
Main features
- Gel in cream that does not dwell.
- Smooth for hair
- Suitable for all base colours
| Product Details | Specification |
|---|---|
| Colour | Lightest Gold Violet (010/36) |
| Volume | 60ml |
| Type | Semipermanent Gel-Cream Colour |
| Duration | Up to 6 weeks |
| Application | Natural or coloured hair |
FAQ
How long does the colour last?
The colour lasts up to 6 weeks.
Is the product suitable for coloured hair?
Yes, it is designed for both natural and coloured hair.
Does it damage hair?
No, it transforms hair without damaging it and protects hair integrity with balanced pH technology.

Jack Chapman –
Applied the Shinefinity 010/36 to my light blonde hair and it gave a soft, natural gold violet tone. The colour stayed true even after washing. My hair felt smoother and had more shine without any dryness. Great for adding subtle depth without over-processing.
Frank Sutherland –
I tried this on my previously coloured hair and it blended well without fading or changing the base tone. The application was easy and the finish felt natural. It’s a good option for those who want a subtle shimmer without harsh colour.
Diana McGrath –
The cream texture is smooth and spreads evenly. After one application, my hair had a healthy glow and felt softer. It’s perfect for maintaining a fresh look without needing frequent touch-ups.
Jennifer Allan –
I used it on my mid-lengths and it gave a lovely, light violet tone that matched my skin tone. The shine is noticeable but not overpowering. It’s a great choice for a natural, polished look.
Evan Johnston –
This shade works beautifully on both light and medium hair. The colour is long-lasting and doesn’t fade quickly. I’ve used it twice now and still see the same vibrant tone. My hair feels healthier after each use.