Goldwell Topchic Permanent Hair Colour 7BG Mid Blonde Beige Gold 60g
Introducing the iconic TOPCHIC hair colour system by Goldwell! A range of permanent hair colours which ensure intense full colour is transferred. With a range of cool and vibrant shades this collection wont disappoint. A permanent colour formula which amazes stylists through its Reflects³ System reaching 100% grey coverage, while guaranteeing an overall evenness.
- Shade: 7BG
- 60g
- 100% grey coverage
- Ultimate durability
- Equalizer System 2.0 ensures excellent evenness
- Coenzyme Technology & creamy-smooth lotion with IntraLipid ensure optimum gentleness
| Feature | Detail |
|---|---|
| Shade | 7BG Mid Blonde Beige Gold |
| Weight | 60g |
| Grey Coverage | 100% |
| Formula Technology | Reflects³ System, Equalizer System 2.0, Coenzyme Technology |
| Texture | Creamy-smooth lotion with IntraLipid |
FAQ
What does the 100% grey coverage mean?
The Reflects³ System ensures that the colour covers all grey hairs effectively, providing a uniform and natural-looking result.
Is this shade suitable for all hair types?
The 7BG Mid Blonde Beige Gold shade is ideal for medium to dark brown hair and works well on various hair textures. Results may vary depending on original hair colour and porosity.
How long does the colour last?
The permanent formula offers ultimate durability, typically lasting up to 6 to 8 weeks with normal wear and washing.

Alexandra Ferguson –
The colour applied evenly and looked natural right after. My hair stayed bright and vibrant for over a month. The formula felt smooth and didn’t feel harsh on my scalp. Great for mid-level blonde tones.
Sally Gill –
I’ve used several Goldwell shades before and this one stands out. The beige gold tone is perfect for a warm, balanced look. It covers grey well without looking too bright or artificial.
Thomas Jones –
The application was easy and the colour blended seamlessly. I didn’t need to touch up after a week. The texture is creamy and doesn’t feel heavy on the hair.
Sally Parsons –
The shade is exactly what I wanted — a soft mid-blond with a hint of gold. It’s not too light or too dark. The evenness is impressive, especially on mixed hair tones.
Benjamin Walker –
I tried this on my previously dyed hair and it matched perfectly. The coverage on grey was excellent and the finish felt natural. I’d recommend it to anyone looking for a warm, subtle blonde.