Goldwell Topchic Permanent Hair Colour 10A Pastel Ash Blonde 60g
Introducing the iconic TOPCHIC hair colour system by Goldwell! A range of permanent hair colours which ensure intense full colour is transferred. With a range of cool and vibrant shades this collection won’t disappoint. A permanent colour formula which amazes stylists through its Reflects³ System reaching 100% grey coverage, while guaranteeing an overall evenness.
- Shade: 10A
- 60g
- 100% grey coverage
- Ultimate durability
- Equalizer System 2.0 ensures excellent evenness
- Coenzyme Technology & creamy-smooth lotion with IntraLipid ensure optimum gentleness
| Feature | Detail |
|---|---|
| Shade | 10A Pastel Ash Blonde |
| Weight | 60g |
| Grey Coverage | 100% grey coverage |
| Formula Technology | Reflects³ System, Equalizer System 2.0, Coenzyme Technology |
| Texture | Creamy-smooth lotion with IntraLipid |
FAQ
What makes the 10A Pastel Ash Blonde shade unique?
The 10A Pastel Ash Blonde offers a soft, cool ash tone with subtle highlights, ideal for those seeking a natural, modern look. Its pastel finish blends well with various hair types and provides a fresh, sophisticated appearance.
Does this colour cover grey effectively?
Yes, the Reflects³ System ensures 100% grey coverage, making it effective for all hair types, including those with significant grey hair.
Is the formula gentle on the hair?
The Coenzyme Technology and creamy-smooth lotion with IntraLipid help reduce irritation and provide a gentler application, making it suitable for sensitive scalps and hair.

Brandon Cameron –
I’ve used this shade on my mid-lengths and it gave a soft, natural ash tone that matches my skin tone perfectly. The coverage on grey hair was excellent and the colour stayed vibrant for over two weeks without fading.
Kevin Hart –
The application was smooth and even thanks to the creamy texture. I didn’t have to touch up much after the first wash. The pastel ash tone is subtle but adds a modern touch to my look.
Sophie Gray –
I was worried about the colour being too strong, but the 10A shade is just right—soft and elegant. It covers grey completely and doesn’t feel heavy on the hair. I’d recommend it to anyone looking for a natural, sophisticated finish.
Sean Lawrence –
The evenness of the colour was impressive. I applied it to my roots and ends and there were no patchy areas. It’s a great choice for someone wanting a subtle, cool blonde with a hint of ash.
Steven Skinner –
This product delivers on its promise. The formula is easy to apply and the result is a beautiful, pastel ash blonde that looks natural and polished. I’ve used it twice now and it still looks fresh.