Joico Color Intensity Eraser 43g
Removes direct dyes/semi-permanent colour in 1 step.
Joico’s brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready (and joyfully waiting) for its next colour transformation.
- Conditions and protects
- Endless creative uses
| Product Details |
|---|
| Brand: Joico |
| Weight: 43g |
| Formula: K-PAK® Keratin-enriched |
FAQ
Can this product be used on all hair types?
Yes, it is suitable for all hair types and effectively removes direct dyes and semi-permanent colour without damaging the hair structure.
Does it leave hair dry or brittle after use?
No, the K-PAK® Keratin-enriched formula conditions and protects the hair, helping to maintain moisture and strength.
How long does the product last?
The 43g size provides enough product for multiple uses depending on hair length and volume.

Max Forsyth –
I used this to remove my previous red dye and it worked perfectly. My hair felt soft and healthy after the process. No dryness or frizz, just clean, ready-to-color hair. Great for trying new shades without starting from scratch.
Carl Dickens –
It removed the old colour quickly and left my hair smooth. I didn’t have to use any extra conditioning. The formula feels gentle and works well on medium-length hair.
Harry Mackenzie –
After using the Color Intensity Eraser, I was able to switch to a natural blonde without any damage. My hair stayed shiny and manageable. I appreciate the keratin protection in the formula.