Joico Color Intensity Semi Permanent Rose 118ml
Unlock unmatched creative freedom with Joico’s Color Intensity Semi-Permanent shades, crafted with intensely concentrated pigments for over-the-top vibrancy that lasts up to 20+ shampoos.
The formula can be applied straight from the tube or blended to create completely bespoke colour results tailored to every client. Plus, there’s zero extra fuss — no developer required, making application fast, simple, and incredibly versatile.
Infused with ultra-nourishing Kukui Nut Oil, Color Intensity helps keep hair feeling soft, conditioned, and healthy.
| Product Details |
|---|
| Color: Rose |
| Volume: 118ml |
| Type: Semi-Permanent |
| Shampoo Coverage: Up to 20+ washes |
| Application: No developer needed |
| Key Ingredient: Kukui Nut Oil |
FAQ
Can this color be mixed with other shades from the Color Intensity line?
Yes, the Color Intensity line is intermixable, allowing you to blend different shades to create custom tones.
How long does the color last after application?
The color can last up to 20+ shampoos, depending on hair type and washing frequency.
Is a developer required when using this product?
No developer is required. The formula can be applied directly from the tube.

Mary Hamilton –
The rose shade is vibrant and stays true to color even after several washes. I mixed it slightly with a blue tone to get a unique peachy rose. The hair feels soft and nourished after use. No developer needed — just a quick application.
Olivia Kerr –
Great for creating bold, custom colors. I used it on my client’s dark brown hair and got a beautiful rose tone. The color doesn’t fade quickly and the hair feels smoother after treatment.
Frank Arnold –
Easy to apply and results are more intense than expected. The Kukui Nut Oil really helps with conditioning. I’ve used it twice now and the color still looks fresh.