Affinage Infiniti Permanent Hair Colour 7.11 Extra Ash Medium Blonde 100ml
Achieve brilliant, fade resistant hair hues with the Affinage Infiniti Permanent – 7.11 EXTRA ASH MEDIUM BLONDE. Features the breakthrough DAT2™ technology for an in-built lift which enables reduced processing times and the use of lower developer strengths. Affinage Infiniti Permanent offers an eclectic mix of shades ranging from warm coffee hues, supreme blondes, vibrant reds and violets all the way through to rich coppers.
Features
- Increased shine and longevity of colour
- Advanced DAT2™ technology for an inbuilt lift
- Eliminates need for high developer strengths
- Reduced processing times
| Product Details |
|---|
| Colour: Extra Ash Medium Blonde |
| Volume: 100ml |
| Type: Permanent Hair Colour |
| Technology: DAT2™ |
FAQ
What makes the DAT2™ technology different from other hair colour formulas?
The DAT2™ technology provides an in-built lift, allowing for reduced processing times and the use of lower developer strengths without compromising colour intensity or results.
Is this shade suitable for all hair types?
The 7.11 Extra Ash Medium Blonde is best suited for medium to dark hair with ash undertones. It may not provide optimal results on very light or very dark hair without prior testing.
How long does the colour last?
The colour offers increased longevity and fade resistance, maintaining vibrancy for up to 6-8 weeks with regular use.

Peter Slater –
I’ve used this shade on my medium brown hair and it transformed it into a soft, ash-toned blonde. The colour lasted longer than expected and my hair felt smoother after application. The processing time was shorter than with previous permanent dyes I’ve tried.
Olivia Murray –
The result was a natural-looking medium blonde with a hint of ash. I appreciated the reduced processing time and the fact that I didn’t need to use high developer strength. The shine is noticeable and the colour stays vibrant for several weeks.
Emily Rees –
This product delivered exactly what I wanted — a balanced, warm ash blonde. The DAT2™ technology made the process faster and easier. My hair looks healthier after each application, and the colour doesn’t fade quickly.
Melanie Bailey –
The shade worked well on my hair, but I noticed a slight difference in tone after a few washes. It might be better suited for those with darker base hair. Overall, it’s a good option for medium blonde with ash undertones.