Oribe Bright Blonde Priming Serum 100ml
Looking after your blonde hair is essential and Oribe’s Bright Blonde Priming Serum is the perfect way to start. With violet and pearlised pigments, it tones and eliminates brassiness, while replenishing moisture and protecting against heat damage. Your hair will be restored, soft to the touch, and shining with health.
Benefits
- Brightens, tones and eliminates brassiness
- Provides 450°F heat protection
- Helps to repair and strengthen over-processed, brittle hair
- Replenishes lost moisture to hydrate and restore softness to dry hair
- Smoothes the cuticle and helps to improve elasticity
- Enhances vibrancy for healthier-looking hair
| Product Details |
|---|
| Volume: 100ml |
| Key Ingredients: Violet and pearlised pigments |
| Function: Toning, moisture replenishment, heat protection |
FAQ
Does the serum help with heat styling?
Yes, the serum provides 450°F heat protection, making it safe to use before blow-drying or flat ironing.
Can it be used on all hair types?
It is specifically formulated for blonde hair to correct brassiness and add shine, but can be used on light-colored hair types.
How often should I use this serum?
Use once per week or as needed, especially after coloring or heat styling.




Amelia Smith –
I’ve used this serum for a few weeks now and my blonde hair has lost the yellowish tint. It feels softer and looks more vibrant after every use. The heat protection is a big plus when I style my hair daily.
Justin Mathis –
The violet pigment works well to neutralize brassiness. My hair stays smooth and hydrated even after frequent use. A little goes a long way.
David Ellison –
After using this serum, my hair feels stronger and less brittle. It’s especially helpful after chemical treatments. The shine is noticeable and natural.
Wanda Gill –
I applied it before blow-drying and noticed less frizz. The moisture boost makes my hair feel more manageable and healthy.
Michelle Burgess –
This serum has transformed my blonde hair. It’s no longer yellow or dull. The texture is improved and the hair looks more polished.