Colour 10.1 by Yellow
PERMANENT COLOR. 70 different shades. Contains natural ingredients to care for the cosmetic effect in the hair. Yellow colours respect the hair fiber using only a small alkaline agent content in the colour. Contains argan oil and aloetrix with smoothing and protective properties. Low alkaline agent allows for color to lighten and color gently, ensuring maximum protection for the hair’s natural balance. Color results are vibrant and true to tone and can gently lighten up to 5 levels of lift. Perfect grey coverage, exceptionally long-lasting colour results. Creates a natural, bright and even color result with exceptional durability. NOT TESTED ON ANIMALS
Key Features
- 70 different shades available
- Contains argan oil and aloetrix for smoothing and protection
- Low alkaline agent for gentle color application
- Can gently lighten up to 5 levels of lift
- Provides perfect grey coverage
- Long-lasting, vibrant color with true tone
| Feature | Detail |
|---|---|
| Color Type | Permanent |
| Shades Available | 70 |
| Lightening Level | Up to 5 levels |
| Key Ingredients | Argan oil, aloetrix |
| Animal Testing | Not tested on animals |
FAQ
Can this product be used on coloured hair?
Yes, Colour 10.1 is suitable for use on previously coloured hair due to its low alkaline content and protective ingredients.
How long does the color last?
The color provides exceptionally long-lasting results with good coverage and durability, maintaining vibrancy over time.
Is the product suitable for grey hair?
Yes, it offers perfect grey coverage and is ideal for achieving a natural, bright, and even result on grey hair.

Neil Hart –
I’ve used this shade on my grey hair and it covers perfectly. The color is bright and even, and my hair feels smoother after application. No dryness or damage, which is great for maintaining hair health.
Warren Hemmings –
The vibrant tone matches exactly what I wanted. It gently lifts my hair by 3 levels without making it feel brittle. The argan oil really helps with softness and shine.
Penelope Hunter –
Great coverage for grey hair. The color stays true and doesn’t fade quickly. A bit more coverage than expected, but overall very satisfying.
Donna Lee –
I tried several shades before settling on 10.1. It’s the most natural-looking result with a bright yellow tone. My hair feels protected and looks healthier after use.
Max Oliver –
The low alkaline formula is a big plus. My hair didn’t feel stripped or dry. The color is long-lasting and looks great even after a few weeks.