Product Info
Colorista is now Préférence Vivids.
Our Préférence expertise is at the service of Vivid Colours, in 14 shimmering shades. Get high-intensity, Cherry Red bold colour with radiance that holds for up to 8 weeks*. Préférence Vivids leverages our loved Préférence Liquid Gel technology with dyes selected by our colour experts for up to 3X shinier hair and a luminous colour result you can trust.
Be colour safe and always do your 48-hour patch test.
Usage
STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
FAQ
How long does the color last?
The color can last up to 8 weeks with proper care.
Is this product safe for sensitive skin?
Always perform a 48-hour patch test before use, even if you have used similar products before.
What is the difference between Préférence Vivids and Colorista?
Préférence Vivids is the new name for the Colorista range, offering the same high-intensity color with enhanced shine and vibrancy.
Can I use this product if I have previously used other hair dyes?
Yes, but it is recommended to perform a 48-hour patch test before use, regardless of previous experience with hair dyes.
How do I apply this product?
Follow the instruction leaflet carefully. Ensure you prepare your hair and apply the product as directed.
Stewart Ince –
I love this color! It’s so vibrant and lasts longer than I expected. The shine is amazing.
Fiona Morgan –
The color is exactly as described. It’s easy to apply and the results are stunning. I would recommend it to anyone looking for a bold color.
Adrian Henderson –
This product is a game-changer. The shine is incredible and the color stays true for weeks. I’m very happy with my purchase.
Christopher Carr –
I was a bit nervous about the color, but it turned out perfect. The application was smooth and the results were worth it.
Steven Peters –
I’ve tried many hair dyes, but this one is the best. The color is vibrant, the shine is amazing, and it lasts for weeks. Highly recommend!
Diane Tucker –
The product is easy to use and the color is exactly what I wanted. I’m very satisfied with the results and the quality.
Sean Carr –
The color is very bold and the shine is amazing. I only wish I had bought more. It’s definitely worth the price.
Lauren Short –
I was impressed with the vibrancy of the color. It’s easy to apply and the results are long-lasting. I would definitely buy this again.
Matt Mitchell –
This product exceeded my expectations. The color is vibrant, the shine is amazing, and it lasts for weeks. I’m very happy with my purchase.
Victoria Wallace –
I love this product. The color is bold and the shine is incredible. It’s a great investment for anyone looking for a vibrant hair color.
Deirdre Cameron –
The color is exactly as described. It’s easy to apply and the results are stunning. I would recommend it to anyone looking for a bold color.
Harry Henderson –
This product is a game-changer. The shine is incredible and the color stays true for weeks. I’m very happy with my purchase.
Sue Kerr –
I was a bit nervous about the color, but it turned out perfect. The application was smooth and the results were worth it.
Molly Howard –
I’ve tried many hair dyes, but this one is the best. The color is vibrant, the shine is amazing, and it lasts for weeks. Highly recommend!
Yvonne Mackay –
The product is easy to use and the color is exactly what I wanted. I’m very satisfied with the results and the quality.
Jennifer Wallace –
I only wish I had bought more. It’s definitely worth the price.
Hannah Scott –
I was impressed with the vibrancy of the color. It’s easy to apply and the results are long-lasting. I would definitely buy this again.
Amelia Cornish –
This product exceeded my expectations. The color is vibrant, the shine is amazing, and it lasts for weeks. I’m very happy with my purchase.
Hannah Scott –
I love this product. The color is bold and the shine is incredible. It’s a great investment for anyone looking for a vibrant hair color.
Jan Hodges –
This product is a game-changer. The shine is incredible and the color stays true for weeks. I’m very happy with my purchase.