L’Oreal Professional Excellence HiColor Hair Color
For Dark Hair Only
- Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
- Rich, smooth creme formula conditions and penetrates hair for more intense, long-lasting color
- True-to-shade color that resists fading
- Quick processing time of only 30 minutes
| Color Type | Application Time | Best For |
|---|---|---|
| Dark Hair Only | 30 minutes | Dark hair with natural pigment |
FAQ
Can this product be used on light hair?
Please contact customer service
Does the color fade quickly after application?
The product provides true-to-shade color that resists fading.
Is pre-lightening required before using this color?
No pre-lightening is required due to the breakthrough technology that lifts hair 3-4 levels.

Joanne Allan –
I’ve used this color on my dark hair and it delivered a rich, vibrant shade without needing to pre-lighten. The formula is smooth and easy to apply. It took only 30 minutes and the color stayed intense even after a week.
Jonathan Miller –
Great for dark hair. The color is true to the shade and doesn’t fade quickly. The conditioning effect makes my hair feel softer after processing. A bit more time than expected, but still manageable.
Penelope Oliver –
No pre-lightening needed — that’s a big plus. The color is long-lasting and looks natural. My hair feels conditioned throughout the process. I’m happy with the result and would recommend it to others with dark hair.