Beat the Brass and Keep Your Blonde or Silver Hair Looking Flawless
Joico Colour Balance Purple Shampoo is designed to neutralize unwanted warm tones, maintain cool, ashy shades, and protect hair from damage. Perfect for blondes, gray, or silver hair, it also helps combat frizz, breakage, and colour fading, leaving strands healthy, soft, and radiant.
Use by massaging the shampoo into wet hair, allowing it to absorb for 3–5 minutes before rinsing. For best results, repeat 2–3 times per week, alternating with your regular shampoo. Each 300ml bottle delivers consistent colour care and protection, helping you maintain salon-fresh, luminous hair between appointments.
Why You’ll Love It
- Neutralizes unwanted warm tones
- Maintains cool, ashy shades
- Protects hair from damage
- Reduces frizz, breakage, and colour fading
| Product Details |
|---|
| Brand: Joico |
| Product Type: Purple Shampoo |
| Volume: 300ml |
| For: Blonde, gray, or silver hair |
FAQ
How often should I use the Joico Colour Balance Purple Shampoo?
For best results, use the shampoo 2–3 times per week, alternating with your regular shampoo.
Can I use this shampoo on all types of hair?
This shampoo is specifically formulated for blonde, gray, or silver hair to neutralize warm tones and maintain cool shades. It is not recommended for natural dark hair or hair without color.
Does the shampoo help with frizz and damage?
Yes, the shampoo helps combat frizz, breakage, and colour fading while protecting hair from damage.

Dan Randall –
I’ve used this shampoo for a few weeks now and my blonde hair has stayed cool and vibrant. No more yellowing after washing. It’s easy to apply and my hair feels softer after each use. I notice less frizz too, especially in dry weather.
Richard Mackenzie –
It works well for neutralizing the warm tones in my silver hair. I use it twice a week and my hair looks more polished. A little more volume in the lather, but overall very effective.
Joanne Glover –
After switching from a regular shampoo, my hair has maintained its cool tone much better. I used it once a week and saw a noticeable difference in colour stability. No damage or dryness reported.
Gordon Fisher –
It helps with the warm tones, but I found it a bit heavy on my hair. I used it twice a week and had to rinse thoroughly. Works okay, but not as effective as I hoped for my very light blonde.