Color Permanent 1 100ml
Yellow Professional Rich Natural Series shades provide complete grey coverage while enhancing shine and maintaining the true tone and depth of colour. Enriched with Aloetrix and Argan Oil, this bonding-effect formula strengthens hair and delivers lasting, vibrant results.
The 10 shades in the range offer visible benefits, including 69% stronger bonding density, 25% less breakage, 96% cosmetic colour retention, 72% improved manageability, and 59% added shine.
Key Benefits
- 96% cosmetic color retention: Keeps colour vibrant and fresh, maintaining a just-applied look even after 1 month.
- +69% bonding density: Strengthens the hair’s internal structure, leaving it visibly healthier with every application.
- –25% hair breakage: Reduces damage, making hair more resilient and less prone to snapping.
- 72% improved manageability: Hair becomes easier to comb, style, and handle.
- 59% added shine: Enhances the natural luster of the hair for a more radiant appearance.
| Benefit | Improvement |
|---|---|
| Cosmetic color retention | 96% |
| Bonding density | +69% |
| Breakage reduction | –25% |
| Manageability | 72% |
| Shine enhancement | 59% |
FAQ
How long does the color last after application?
The color retains its vibrancy for up to one month with 96% cosmetic color retention, maintaining a fresh, just-applied look.
Does this product strengthen hair?
Yes, the formula includes Aloetrix and Argan Oil, which enhance bonding density by 69% and reduce breakage by 25%, contributing to stronger hair over time.
Is the color natural-looking?
Yes, the shades are designed to provide complete grey coverage while preserving the true tone and depth of the natural hair color.

Jack Peters –
I’ve used this shade for two months now and the color still looks fresh and natural. My hair feels stronger and easier to style. The shine is noticeable without looking artificial.
Thomas MacDonald –
The bonding effect really makes a difference. My hair has less frizz and breaks less than before. The color stays vibrant even after washing.
Stephanie Harris –
Great coverage for grey hair. The shine is improved, but it might be slightly more intense than I expected. Still, it’s a solid choice for natural-looking results.
Tracey Hunter –
After using this product, I noticed my hair felt healthier and more manageable. The color retention is excellent and matches my natural tone perfectly.
Natalie Vaughan –
I appreciate the added strength and reduced breakage. The application is smooth and the results are visible after just one use.