Colour 11.00 by Yellow
Permanent color with 70 different shades available. Formulated with natural ingredients to support cosmetic performance and hair health. Uses a low alkaline agent to gently lift up to 5 levels, preserving the hair’s natural balance.
Contains argan oil and aloetrix for smoothing and protective benefits. The formula ensures vibrant, true-to-tone results with natural, bright, and even color coverage. Ideal for grey coverage and delivers exceptionally long-lasting color.
| Key Features | Details |
|---|---|
| Shades Available | 70 different shades |
| Color Lift | Up to 5 levels of lift |
| Key Ingredients | Argan oil, aloetrix |
| Alkaline Content | Low alkaline agent |
| Animal Testing | Not tested on animals |
FAQ
Can this color be used on damaged hair?
Yes, the low alkaline formula and protective ingredients like argan oil and aloetrix help support hair health, making it suitable for damaged hair.
Does the color provide coverage for grey hair?
Yes, it offers perfect grey coverage with a natural, bright, and even result.
How long does the color last?
The color delivers exceptionally long-lasting results with vibrant tone retention.


Emily Reid –
I’ve used this color on my grey hair and it covers perfectly. The shade is bright and even, and my hair feels smoother after application. No frizz or dryness, which I appreciated.
Sonia Greene –
The color lasts longer than expected. I’ve worn it for over two months and it still looks vibrant. The formula feels gentle on my hair, especially after multiple applications.
Stewart Abraham –
Great coverage for grey hair. The color is true to tone and doesn’t fade quickly. A bit more coverage than I expected, but overall very satisfying.
Molly Lewis –
I love the natural finish. My hair looks healthy and shiny after using this color. The argan oil helps reduce dryness, and the low alkaline content makes it kinder to my hair.
Wanda Grant –
The color lifts gently and doesn’t make my hair feel brittle. I’m happy with the even tone and the fact that it doesn’t require frequent touch-ups.