De Lorenzo Novacolor Permanent Hair Colour ICH2 Intense Midnight Chocolate 60g
Novacolor is the crown jewel of the De Lorenzo professional colour collection, proudly standing as the only professional hair colour range made in Australia. Developed specifically to meet the challenges of Australia’s unique climate, Novacolor offers unmatched performance in sun-exposed and environmentally demanding conditions.
Formulated with low-ammonia content and enriched with native Australian plant extracts and protein complexes, Novacolor delivers rich, true-to-tone shades with lasting vibrancy and exceptional shine. Its nourishing ingredients not only protect and condition the hair during colouring but also enhance the overall integrity of the hair.
Product Specifications
| Product Name | De Lorenzo Novacolor Permanent Hair Colour ICH2 Intense Midnight Chocolate |
|---|---|
| Shade | Intense Midnight Chocolate |
| Weight | 60g |
| Type | Permanent Hair Colour |
| Origin | Australia |
| Key Features | Low-ammonia, native plant extracts, protein complexes, rich tone, lasting vibrancy, enhanced shine |
FAQ
What makes Novacolor different from other professional hair colours?
Novacolor is the only professional hair colour range made in Australia, specifically developed to perform well in Australia’s unique climate conditions. It uses low-ammonia technology and native Australian plant extracts to deliver rich, true-to-tone shades with lasting vibrancy and enhanced shine.
Is this product suitable for all hair types?
This product is formulated for use on a variety of hair types. Its low-ammonia content and protein-rich formula help to condition and protect the hair during colouring, making it suitable for both damaged and healthy hair.
How long does the colour last?
The colour provides lasting vibrancy and is designed to maintain its intensity over time, especially under environmental exposure. Results may vary depending on hair type and aftercare.

Max Bell –
I’ve used this shade on my dark brown hair and it transformed it into a deep midnight chocolate. The colour is rich and true to the shade, and my hair feels softer after application. It holds up well even after sun exposure in Australia.
Joanne Jackson –
The formula is gentle and doesn’t feel harsh on my hair. I noticed less damage compared to other permanent dyes I’ve tried. The shine is noticeable and the colour stays vibrant for several weeks.
Anthony Brown –
As someone with curly hair, I was worried about frizz, but the product left my hair smooth and well-conditioned. The shade is exactly what I wanted — deep and warm without being too dark.
Pippa James –
It applied evenly and didn’t leave any patchiness. The low-ammonia formula made a difference in how my hair felt after the treatment. I plan to use it again for a different shade next time.
Amy Graham –
The packaging is professional and the instructions are clear. I was impressed by how the colour stayed true and didn’t fade quickly. My hair looks healthier after each use.