Wella Koleston Perfect Permanent Hair Colour 77/0 Medium Blonde Intensive 60g
Wella Koleston Perfect is a professional, permanent hair colour creme. Delivering vibrant, rich colour and up to 100% coverage of gray/white hair. Wella’s Me+ Technology reduces the risk of developing a new allergy to hair colour and Wella’s Pure Balance technology reduces the formation of free radicals, achieving irresistible hair quality. The range consists of Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blondes & Special Mix.
- Simple 1:1 mixing ratio.
- Up to 100% grey coverage.
- Up to 5 levels of lift.
- Pure, balanced colour results with natural depth and shine.
*These colours MUST be mixed with a Developer which is sold separately.
| Specification | Value |
|---|---|
| Colour | 77/0 Medium Blonde |
| Form | Creme |
| Weight | 60g |
| Application | Permanent hair colour |
| Usage | Professional use only |
FAQ
Can this product be used at home without professional training?
Please contact customer service
How long does the colour last?
The duration varies depending on hair type and maintenance routine, typically lasting up to 6 to 8 weeks with regular washing.
Is the colour safe for coloured hair?
This product is designed for professional use and is suitable for hair that has been previously coloured, but results may vary.

William Clarkson –
The colour is very natural and covers gray well without looking flat. I mixed it with the developer as instructed and the result was smooth and shiny. My hair feels healthier after the treatment.
Rose Mackay –
Good coverage on gray hair. The shade is true to the description and has a soft, medium blonde tone. It took a few applications to get the right balance, but it’s worth the effort.
Richard Hughes –
I’ve used this product before and it consistently delivers a balanced, vibrant blonde. The shine is noticeable and the hair doesn’t feel dry after processing.
Neil Black –
The colour is decent, but it didn’t lift my hair as much as I expected. I think it’s better suited for medium to dark blonde tones. The application was straightforward but required careful mixing.
Brian Lawrence –
Great for achieving a natural-looking medium blonde. The developer mix was easy to follow and the result was even and long-lasting. My stylist recommended it for clients with gray hair.