Wella Koleston Perfect Permanent Hair Colour 10/31 Lightest Blonde Gold Ash 60g
Wella Koleston Perfect is a professional, permanent hair colour cream. Delivering vibrant, rich colour and up to 100% coverage of gray/white hair. Wella’s Me+ Technology reduces the risk of developing a new allergy to hair colour and Wella’s Pure Balance technology reduces the formation of free radicals, achieving irresistible hair quality. The range consists of Pure Naturals, Rich Naturals, Vibrant Reds, Deep Browns, Special Blondes & Special Mix.
- Simple 1:1 mixing ratio
- Up to 100% grey coverage
- Up to 5 levels of lift
- Pure, balanced colour results with natural depth and shine
*These colours MUST be mixed with a Developer which is sold separately.
Warning: This product is for professional use only.
| Product Information |
|---|
| Colour: 10/31 Lightest Blonde Gold Ash |
| Weight: 60g |
| Type: Permanent Hair Colour Cream |
| Application: Professional use only |
FAQ
Can this hair colour be used on previously coloured hair?
Yes, this product can be used on previously coloured hair, but results may vary depending on the existing colour and hair condition. It is recommended to perform a strand test before full application.
How long does the colour last?
The colour typically lasts up to 6 to 8 weeks, depending on hair type, washing frequency, and exposure to sunlight.
Is the developer included in the package?
No, the developer is sold separately and must be mixed with the colour for application.

Dan Greene –
The colour is very natural and has excellent coverage on gray hair. The shine is subtle and the hair feels soft after application. I mixed it with the recommended developer and the process was smooth. No harshness or dryness, which I appreciated.
Pippa Short –
Great for achieving a light blonde with a hint of gold ash. The coverage on gray is impressive. The hair looks healthy and has a natural depth. I did need to apply a second coat for full coverage on my roots.
Victor Gibson –
I’ve used several Wella shades before, and this one stands out for its balanced tone. It doesn’t go too light or too golden. The formula is easy to mix and the results are consistent. My stylist recommended it for clients with mixed hair tones.
Boris Reid –
The colour is nice, but it faded a bit after two weeks. I think it might be due to frequent washing. I also found the developer to be a bit hard to find in my local salon. Overall, it’s decent but not exceptional.