Affinage Infiniti Permanent Hair Colour 5.3 Light Golden Brown 100ml
Achieve brilliant, fade resistant hair hues with the Affinage Infiniti Permanent – 5.3 LIGHT GOLDEN BROWN. Features the breakthrough DAT2™ technology for an in-built lift which enables reduced processing times and the use of lower developer strengths. Affinage Infiniti Permanent offers an eclectic mix of shades ranging from warm coffee hues, supreme blondes, vibrant reds and violets all the way through to rich coppers.
Features
- Increased shine and longevity of colour
- Advanced DAT2™ technology for an inbuilt lift
- Eliminates need for high developer strengths
- Reduced processing times
| Product Details | Value |
|---|---|
| Colour | 5.3 Light Golden Brown |
| Volume | 100ml |
| Type | Permanent Hair Colour |
| Technology | DAT2™ |
FAQ
How long does the colour last?
The colour provides fade-resistant results and maintains its vibrancy with regular use, depending on hair type and exposure to sunlight.
Can this shade be used on previously coloured hair?
Yes, the 5.3 Light Golden Brown is suitable for use on previously coloured hair, especially when combined with lower developer strength due to DAT2™ technology.
Is the developer strength adjustable?
Please contact customer service for specific developer strength recommendations based on hair condition.

Sarah Reid –
The light golden brown shade is very natural and adds a warm tone to my hair. I used it with a 10-volume developer and it processed in half the time I expected. My hair looks vibrant and shiny after two weeks.
Victor Gill –
Great for achieving a soft golden tone without going too bright. The colour stays well through the week, and my hair feels healthier after application.
Fiona King –
I’ve used this shade on my highlights and it blends perfectly with my natural brown base. The DAT2™ technology made the process faster and less damaging than previous products.
Boris Thomson –
The colour is consistent and delivers a warm, golden hue. I noticed less dryness compared to other permanent dyes I’ve tried, which is a big plus.
Grace Dickens –
The shine is outstanding and the colour holds up well even after washing. I’ve used it twice now and it still looks fresh and vibrant.