Affinage Infiniti Permanent Hair Colour 5.17 Light Ash Matt Brown 100ml
Achieve brilliant, fade resistant hair hues with the Affinage Infiniti Permanent – 5.17 LIGHT ASH MATT BROWN. Features the breakthrough DAT2™ technology for an in-built lift which enables reduced processing times and the use of lower developer strengths. Affinage Infiniti Permanent offers an eclectic mix of shades ranging from warm coffee hues, supreme blondes, vibrant reds and violets all the way through to rich coppers.
Features
- Increased shine and longevity of colour
- Advanced DAT2™ technology for an inbuilt lift
- Eliminates need for high developer strengths
- Reduced processing times
| Product Details | Value |
|---|---|
| Colour | Light Ash Matt Brown |
| Volume | 100ml |
| Type | Permanent Hair Colour |
| Developer Strength | Lower strength required (DAT2™ technology) |
FAQ
What makes the DAT2™ technology different from traditional hair dyes?
The DAT2™ technology provides an in-built lift, reducing the need for high developer strengths and shortening processing time while maintaining colour intensity and longevity.
Is this shade suitable for all hair types?
The 5.17 Light Ash Matt Brown shade is ideal for medium to light hair and works well on both fine and thick textures. Results may vary depending on natural hair tone and previous colouring.
How long does the colour last?
The colour offers increased fade resistance and longevity, typically lasting up to 6-8 weeks with normal wear and care.

Cameron Sanderson –
I’ve used this shade on my light brown hair and it gave a natural, soft ash tone without looking too stark. The application was smooth and the colour lasted well through the week. I appreciated the reduced processing time and the shine it added to my hair.
Carol Black –
The colour applied evenly and the matt finish is exactly what I wanted. It’s not too bright or too dark, and it blends well with my natural hair. I used it with a lower developer and it worked perfectly without any damage.
Lucas McLean –
This is my first time using the DAT2™ technology and I’m impressed. The processing time was shorter than expected, and the result is a rich, natural-looking ash brown with excellent shine. My hair feels healthier after the treatment.
Simon Arnold –
I tried this on my previously bleached hair and it gave a balanced, warm ash tone. The colour didn’t look flat or lifeless. It’s a great option if you want a subtle, modern look without going too bold.
Joseph Quinn –
The product is easy to use and delivers consistent results. The matt finish is subtle and elegant. I didn’t need to use a high developer, which made the process less stressful on my hair.