Wella Colourtouch 10/73 Professional Hair Colour
Wella Colourtouch is a low commitment, ammonia-free, multi-dimensional demi-permanent hair colour designed for clients who frequently change their hair tone. It complements the Koleston Perfect Shades range to deliver natural, balanced results that mirror the original shade tones.
Formulated as an emulsion, Colourtouch provides precise colour development for consistent and even application. The formula is ideal for those seeking regular tonal updates without the need for full colour changes.
Key Features
- Ammonia-free formula for gentle treatment
- Low commitment – easy to remove and adjust
- Multi-dimensional colour for natural-looking results
- Designed to work with Koleston Perfect Shades
- Perfect for demi-permanent hair colouring
| Product Type | Colour Code | Application Type |
|---|---|---|
| Professional Hair Colour | 10/73 | Demi-permanent |
FAQ
Can Colourtouch be used on all hair types?
Colourtouch is suitable for most hair types, especially those looking for a low-commitment, ammonia-free option. It works well on both light and dark hair, but results may vary depending on the starting hair colour and condition.
How long does the colour last?
As a demi-permanent colour, Colourtouch typically lasts 4 to 6 weeks, depending on hair type, washing frequency, and exposure to sunlight.
Is it safe for coloured or damaged hair?
Yes, Colourtouch is formulated without ammonia and is designed to be gentle on coloured or damaged hair, making it a good choice for clients with sensitive or previously treated hair.

Pippa Bower –
I’ve used Colourtouch 10/73 several times now and it gives a natural, balanced tone without looking too artificial. The colour develops evenly and doesn’t feel heavy on the hair. Great for clients who want to refresh their look without a full colour change.
Sue McLean –
The emulsion texture makes application smooth and easy. I appreciate that it’s ammonia-free, which is better for clients with damaged hair. The result is subtle and matches well with my existing shade.
Joshua Paige –
Perfect for regular toning. I use it every 4-6 weeks to keep my hair looking fresh. The colour blends well and doesn’t fade too quickly. My clients love how natural it looks.
Gordon King –
It’s a reliable option for low-commitment colouring. The shade 10/73 gives a warm, balanced tone that works well with both blonde and brunette hair. A bit more coverage than I expected, which is good.