Wella EIMI Bold Move Matte Texturising Paste 150ml
Wella EIMI Bold Move Matte Texturising Paste 150ml is a light hold matte paste that allows you to create casually textured styles with ease.
Formulated with Brazilian Carnauba wax, this texturising paste provides a light hold that allows you to create a variety of textured styles without weighing your hair down. Whether you’re looking to create a messy, tousled look or a more defined style, this paste is perfect for achieving a natural-looking matte finish that lasts all day.
Key Features
- Provides a light hold for casually textured styles
- Formulated with Brazilian Carnauba wax for a natural-looking matte finish
- Allows you to create a variety of textured styles without weighing hair down
| Product Information |
|---|
| Brand: Wella Professionals |
| Volume: 150ml |
| Product Type: Texturising Paste |
| Finish: Matte |
FAQ
What type of hold does this texturising paste provide?
The paste provides a light hold, ideal for creating casually textured styles without making hair feel heavy.
What ingredient gives this product its matte finish?
The matte finish is derived from Brazilian Carnauba wax, which contributes to a natural, textured look.
Can this product be used for both messy and defined styles?
Yes, it is suitable for creating both messy, tousled looks and more defined, structured styles.

Audrey Parsons –
I use this paste for my everyday styles and it gives a great matte finish without making my hair feel stiff. It’s perfect for creating a natural, relaxed look that lasts through the day. The light hold works well with medium-length hair and doesn’t add weight.
Faith Ferguson –
The texture is smooth and easy to apply. It helps me achieve a tousled style quickly, especially when I don’t want to spend much time styling. The Brazilian Carnauba wax gives a nice matte finish that doesn’t look flat.
Steven Russell –
I’ve tried several texturising products, and this one stands out for its balance between hold and flexibility. It works well on curly and straight hair types and gives a natural, lived-in look.
Carol Underwood –
It’s easy to apply and dries quickly. I use it before blow-drying to add texture. The matte finish is subtle and doesn’t look artificial, which is exactly what I wanted.