Product features
- Neutralises brassy and yellow tones for visibly brighter, cleaner-looking blonde hair
- Repairs and strengthens damaged hair from root to tip, restoring softness and resilience
- Salon-quality results at home with a professional-grade, large 1000ml format
Product description
Fudge Professional Clean Blonde Damage Rewind Violet-Toning Shampoo is a dual-action purple shampoo that tones away brassiness whilst actively repairing damaged blonde hair.
Formulated with violet pigments, this shampoo works to counteract unwanted yellow and orange tones in blonde, bleached, highlighted, and grey hair, leaving colour looking fresh and luminous between salon visits. Alongside its toning action, it helps repair and strengthen hair, improving overall softness and resilience.
| Capacity | 1000ml |
|---|---|
| Target Hair Type | Blonde, bleached, highlighted, grey |
| Key Benefit | Reduces brassiness, repairs damage |
FAQ
How often should I use this shampoo?
Use once every 1-2 weeks depending on how much brassiness you notice in your hair.
Does it work on all types of blonde hair?
Yes, it is effective on blonde, bleached, highlighted, and grey hair.
Is this shampoo suitable for coloured hair that has been chemically treated?
Please contact customer service

Dan Dyer –
My blonde hair has been turning yellow after every wash, and this shampoo has made a real difference. After using it once a week, my hair looks much brighter and feels softer. The damage repair aspect is noticeable too, especially at the ends.
Wanda Anderson –
I’ve tried several purple shampoos before, but this one actually repairs the hair while toning. It’s not just about covering brassiness—it gives my hair more strength and less frizz.
David Turner –
The 1000ml size is great for someone who uses shampoo regularly. I’ve been using it for two months now and my highlights stay vibrant without needing a salon visit every few weeks.
Leonard Mills –
It does tone the yellow tones well, but I noticed it doesn’t completely eliminate brassiness if my hair is very dark or heavily processed. Might need to combine with a conditioner.
Simon Dickens –
After using this shampoo, my hair feels healthier and more manageable. The violet pigment works perfectly for my light blonde with grey roots. I don’t have to worry about dullness between salon visits anymore.